From Data to Decisions: FSP and the Future of Flooring Claims

itel itel

Claims are tougher than ever. Rising material costs, longer cycle times, and mounting workloads are stretching adjusters and carriers thin. Yet homeowners still deserve fast, fair outcomes—leaving the industry to solve increasingly complex challenges under greater pressure. 

Flooring claims can be particularly challenging. With thousands of SKUs that often look alike, regional pricing differences, and limited visual cues to distinguish quality or value, adjusters are under pressure to get it right without having all the data they need to do so. A single misstep—like mismatched material or outdated pricing—can create disputes, delays, and added stress for both carriers and homeowners. 

Against this backdrop, itel and Verisk announced the availability of itel’s FSP solution within Xactimate®, a new solution designed to bring more speed, accuracy, and confidence to flooring claims. At a recent joint webinar, itel and Verisk discussed how FSP can transform the flooring claims process for everyone in the property claims ecosystem.

Expanding Access to Trusted Flooring Pricing 

For three decades, itel has been the trusted source for flooring pricing, beginning with physical sample submissions in 1993 and expanding in 2017 to include mobile submissions through the itel NOW App. Now in 2025, itel has introduced a third path: Flooring Surface Pricing (FSP). 

Unlike the other two intake methods, FSP does not require a physical sample. Instead, it leverages the same rigorous, data-driven foundation that powers millions of claims every year, extending access to accurate, localized pricing into even more claim scenarios. Integrated directly into Verisk’s Xactimate® platform, FSP provides fast, reliable pricing without disrupting existing workflows. 

The result? Adjusters can rely on itel’s pricing on a larger number of claims—whether a sample is discarded, a claim is too small for physical submission, or speed is critical in straight-through processing scenarios. 

Why Partnership Matters 

Both itel and Verisk emphasized during the webinar that innovation doesn’t happen in isolation. FSP is the outcome of two companies combining their strengths to benefit the entire property claims ecosystem. 

“The future of claims isn’t about a single product or a single vendor,” said Austin Stanley, Director of Strategic Partnerships at itel. “It’s about an ecosystem that works together.” 

Odom Wu, Director of Strategic Partnerships at Verisk, echoed that sentiment, pointing to the open ecosystem Verisk has built with more than 120 partners. By reducing the complexity and cost of integrations, carriers gain access to solutions like FSP seamlessly, unlocking new potential for speed, accuracy, and service. 

“Speed, accuracy, and service—that’s the trifecta of claims processing,” Wu said. “With itel’s trusted pricing data integrated into our ecosystem, carriers and adjusters can achieve all three at once.” 

Innovation for the Property Claims Ecosystem 

The introduction of FSP underscores a broader shift in the industry: the move toward connected, data-driven claims processing. 

• Speed: By embedding itel’s pricing directly in Xactimate®, adjusters eliminate manual steps and reduce cycle times. 
• Accuracy: With 20,000+ SKUs, 10,000+ active price points, and 4.4 million product attributes tracked, FSP delivers localized pricing backed by unparalleled data depth. 
• Consistency: Whether via physical samples, mobile submissions, or FSP, every path is powered by the same itel database, ensuring reliable results across all claim types. 

Steve Boyd, itel’s Director of Product Management, emphasized that flooring claims bring unique challenges. Subtle differences in construction or finish can completely change a product’s value, and prices shift constantly depending on market conditions. To cut through this complexity, itel combines manufacturer data, field testing, and continuous updates—giving adjusters confidence that their pricing reflects the real market. 

A Seamless Workflow, Same Trusted Data 

Perhaps most importantly for adjusters, FSP doesn’t disrupt the familiar Xactimate® workflow. Configuration takes less than a minute, requires no additional training, and pricing plus documentation flow automatically back into the estimate. 

In other words: same workflow, same trusted data—just more flexibility and speed. 

During the webinar demo, attendees saw firsthand how easy it is to request FSP pricing: Simply select line items, request itel pricing, and receive instant, localized results with an attached report. That simplicity is what makes adoption easy, and what ensures that innovation doesn’t come at the cost of usability. 

The Future of Claims: Connected and Collaborative 

The key message from the itel + Verisk webinar was clear: the future of property claims is connected, collaborative, and data-driven. FSP exemplifies this future by marrying itel’s industry-leading data with Verisk’s open ecosystem, creating a solution that enhances speed, accuracy, and service across the board. 

For carriers, adjusters, and homeowners alike, that means fewer delays, more confidence, and a smoother claims experience. 

As Austin Stanley concluded: 

“At itel, we’ve built our reputation on being the source for certainty. FSP is just the latest example of how we’re continuing to innovate—together with partners like Verisk—to make that certainty accessible in more claims than ever before.” 

Want to see it in action?

The full webinar, “The Floor is Yours: Expanding Flooring Program Value,” is available on-demand. Discover how FSP can fit into your program today and help strengthen consistency, accuracy, and trust in flooring claims.