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Unmatched Data

Better data makes a difference. itel manages the most complete and comprehensive product database in the industry. We synthesize data from multiple sources to create a comprehensive data set of product specifications, availability, and localized pricing.

2.2

Million Product Data Points

96%

Flooring Market Coverage

10,000+

Active Price Points Nationwide

Accuracy built around your workflow.

Whether you need a fast, guaranteed number or specification-driven identification, itel offers accurate and consistent flooring prices—all backed by the industry’s most trusted data. itel pricing is used by more than 50,000 claims professionals each year on over two million claims. 

Floor Surface Pricing (FSP) 

Fast, benchmarked pricing—no sample needed.

When time is tight or samples aren’t available, itel’s integrated Floor Surface Pricing (FSP) provides an accurate, guaranteed price. In just two clicks, adjusters can add an itel-backed price directly into the estimate. It’s benchmark pricing made simple—with no disruption to your existing workflow. 

What you get: 

  • Instant benchmark price + report 
  • Fully embedded in Xactimate® 
  • Compatible with all major flooring types 
  • No sample, no problem 

Download Sample Report

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itel NOW Mobile App

Specification-driven pricing right from the claim site.

Adjusters, mitigation professionals, contractors and more can use the itel NOW Mobile App to submit specific photos of flooring samples. From the imagery, itel derives specifications and returns a market price for currently available flooring with like kind and quality specifications. Our data driven approach makes it easy to determine the best outcome for each claim. 

What you get: 

  • Like Kind and Quality (LKQ) material price
  • 30 minute results on most tests
  • Lab-tested accuracy backed by 30+ years of data

Download Sample Report

Mobile Submission

Physical Sample Submission

Trusted precision, backed by decades of lab expertise.

itel receives and processes thousands of physical samples sent to our Operations Center each day. Claims professionals can remove an undamaged sample of flooring and ship to itel for analysis and pricing. For physical samples, we also offer a matching option on hardwoods and laminates to potentially facilitate a localized repair.

What you get: 

  • Like Kind and Quality (LKQ) material price
  • Your choice of same-day or next-day service
  • Lab-tested accuracy backed by 30+ years of data 

Download Sample Report

Physical Submission

Analysis You Can Trust 

itel offers flexible flooring pricing paths that ensure accuracy no matter the claim. Each solution is designed to support fast, fair settlements across a wide range of scenarios. We partner with insurers on Indemnity Lookback Assessment to identify opportunities for added efficiency and accuracy across your claims program. 

Request an Indemnity Lookback Assessment

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Proven Return

The complexity of the flooring market in the United States makes it difficult to determine an accurate price for a like kind and quality (LKQ) replacement. Hundreds of carriers trust itel to provide a precise, current, and localized price for flooring. itel’s flooring pricing solution enables more accurate claim settlements, helping create a fast and fair settlement for all parties.

Integrated with Leading Industry Platforms

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Reach out today to learn more about our flooring pricing solutions.